Wednesday, May 6, 2020

Athletic Shoe and Nike - 4456 Words

NIKE 1 Nike has always remained on the preference list of athletes and athletic footwear was indeed the first category of products launched by the company more than 30 years ago. Today, you can see the craze for its products, not only among athletes, but also among golfers and other sportspeople. Apart from that, Nike shoes and other accessories have also become the favorite fashion products for teenagers. Thus, fashion, elegance and achievements are some of the associated attributes of Nike products. Early Days of Nike Phil Knight, the starter of Nike revolution, began merchandising his athletic shoes designs, stores in a trunk inside a car. It is difficult to digest the fact that what is considered as an iconic brand today,†¦show more content†¦Key factors that influence success of NIKE If a company is able to establish brand awareness, they will have a significant advantage in grabbing consumers attention and, therefore, market share. In todays society where consumers have significantly less time to shop and compare, brand awareness is critical. If an established brand name effectively conveys the messages of quality and dependability, consumers will automatically go to that brand relying on the image that has been created when they dont have time to shop around. Manufacturing efficiency is something that companies are constantly striving for as well. Athletic shoe manufacturers must balance the costs of labor, raw materials, shipping, import tariffs, and technological advancements. In an effort to keeps costs down, the industry has been looking to overseas sourcing. This reduces the risk of losing revenue if one region which a manufacturer incurs problems. Favorable legislation regarding foreign manufacturing has led to a huge increase in foreign sourcing. Oversea s production and sourcing can lower material, and labor costs. The footwear companies must choose their distribution channels carefully because they want to make the product available, yet remain true to their image and goals. Retailers account for the largest percentage of sales, so manufacturers must be especially careful with their relationships with them. TechnologicalShow MoreRelatedThe Athletic Shoe Industry Is Made Up Of Companies That Produce Footwear For Athletic Use1638 Words   |  7 PagesExecutive Summary Introduction The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100 years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates Bolduc, 2013). 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Nikes major products are; athletic shoes and apparel for soccer, basketball, tennis, football, Running, golf, the Jordan brand, Men’s Training, Women’s Training, Action Sports. 2. Equipment: Nike produces sporting equipmentRead MoreIdentifying the Business Requirements: New Balance Shoes1167 Words   |  5 PagesIdentifying the Business Requirements New Balance had a problem. Nike owned the lion’s share of the athletic shoe market and no one could touch them. New Balance was also behind Adidas and Reebok, but something happened in the last two years that changed everything. Nike also had a problem. They had gotten so big that customer relations became a low priority. Nike controlled the market and dictated supply and demand to even their biggest customers. Consumer input was ignored and requestsRead MoreNike Marketing Strategy Review1044 Words   |  5 PagesMurad Tahirov Marketing Spotlight-Nike The Nike story begins with its founder, running enthusiast Phil Knight. 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Getting To The Reader Essay Example For Students

Getting To The Reader Essay We have read or heard many stories throughout our lives. We know that stories can vary in purpose: They can either teach a moral lesson or entertain. Some stories interest us; others do not. In order for a story to be interesting, it must be told in a way that does not bore or confuse the reader. This story must have elements that attenuate to a central purpose. These elements (setting, character, plot, point of view, symbol, theme, etc.) forge the thoughts and ideas of the author. Joyce Carol Oates Stalking tells the tale of a young girl growing up in modern suburbia. Stalking is a critical review of modern American society and shows the detrimental effects that it can have on a young child. The main character in this story is stalking the Invisible Adversary, who is the personification of the neglect that she has received in her life. In order to send this message to the reader, Oates emphasizes the point of view of the main character, plot, and setting in her short story Stalking. The narrator of Stalking is omniscient as she follows the main character, Gretchen, throughout a city. She shows us that Gretchen is anti-social: If forced, she takes part in games (Oates 162) and she just stands around, her face empty, her arms crossed and her shoulders a little slumped (162). We also see that Gretchen is oblivious: Gretchen waits until traffic is nearly cleara single car is approaching. (Oates 161) and she plods through a jumbled, bulldozed field of mud and thistles and debris that is mainly rocks and chunks of glass (162). Although the narrator visually guides us on this journey, she also lets us into the mind of Gretchen we see things from Gretchens point of view. Thoughts of Ill get you (Oates 161)Out of my wayYoull be sorry for that(162) shows us that Gretchen is angry and spiteful. Her anger and spitefulness are directed towards her Invisible Adversary an imaginary playmate that she has created. Why is she angry, anti-social, and spiteful? Why is she stalkin g the Invisible Adversary? The linear plot quickly builds in this story and answers our questions at the end. As the Invisible Adversary leads Gretchen from place to place around town, Gretchen continues to shows us her audacious behavior everywhere she goes. In one afternoon, she knocks over a garbage can, steals, vandalizes a restroom, and ruins a dress. Her reckless attitude is further shown when the narrator describes Gretchens appearance. She is stocky and could be good at gym, if she bothered (Oates 162). There is also a bit of irony and contradiction when the narrator describes her face. She has untidy, curly haireyebrows heavy and darka stern, staring look, like an adult man(Oates 164). Her nose is perfectly formedher face is attractive (Oates 165). We now know that she was not born unattractive; she chooses to be unattractive. A precursor for the explanation of Getchens behavior is when she does not acknowledge her mother at the mall. That moment in the story indicates that Gretchen feels some resentment towards her mother. We later find out why she resents them Her mother is probably still shopping, her father is out of town for the weekend (Oates 166). Gretchens parents neglect her. She fills the void in her life, created by her parents neglect, by creating an Invisible Adversary. Of course, she is angered by their neglect and therefore is angry with the Invisible Adversary. Oates places this story in modern suburban America (no later than 1972). Without this setting the story does not have much meaning. Gretchens parents neglect is caused by the leisure of modern America. Gretchen is raised in a big white colonial home (Oates 166) where her mother is engrossed in shopping and her father is out on a business or fishing trip. Even though she is raised in a house of comfort and privilege, she is unhappy with her life. Not even the material objects in a nearby shopping mall can please her. In fact, she defiles anything that represents privilege and comfort, including her white boots, lipstick, toothpaste, a dress, her home, and herself. The narrator